Televisió de Catalunya has put into practice ideas which go beyond standard programming and which have often been imitated by other networks. TVC has always been unwavering in its commitment to professional standards and defense of liberal values.

Every year, Televisió de Catalunya broadcasts a special live telethon to raise funds for scientific research on illnesses for which no cure has yet been found. More than just a program, the TV3 Telethon is a complex, carefully-designed project to make people more aware of these diseases and to encourage donations.

The TV3 Telethon lasts for 13 hours and is Spain's longest live television program. During the telethon, the hard facts about the disease are presented to viewers through first-hand accounts from sufferers of the disease, and through interviews with researchers and doctors. But the serious, scientific side of the program is counterbalanced by a lighter side, including popular music and entertainment.

The TV3 Telethon is the result of an impressive joint effort. Year after year over 3000 volunteers drawn from organizations all over the country take an active part in the event. Over 200 companies contribute money, services and material to help develop and carry out an extensive list of Telethon-related projects. Likewise, well over 200 artists and television personalities generously agree to contribute their time and talent to the program.

The TV3 Telethon raises more funds than any other fundraising program in Spain, when one takes into account the size of its potential audience. It is not only one of the most efficient fundraisers but is also one of the best established telethons worldwide.

The 1999 edition focused on organ transplants. Record-breaking donations totaled nearly 88,000 and raised a total of 750 million pesetas, that is, over 4.5 million dollars. Contributions are invested in reputable research projects by the TV3 Telethon Foundation.